July Article

How to Improve Customer Engagements With Surveys 

By SurveyBeta

Published 07/01/21

 

We are all familiar with surveys; we know what they are used for and how they can be used. But there’s one other thing it’s used for, which is to boost your customer’s engagements. That is, making your customers feel like they are valued, appreciated, and special. So here are a few ideas on how it can be done.

 

1. Evaluating ideas: 

It would be necessary to ask for customer opinions if you are thinking of adding a new concept such as a new product to the existing one or even changing a logo just to know if you are on the right path or if you should redirect your focus. Getting feedback or inputs will save the expense of using an idea that does not appeal to your customers and thereby improve their engagement.

2. Conduct a market study: 

Market research will assist you in gaining a better understanding of your customer’s interests and also what is important to them. For example, if you are selling perfume oils, you can make a survey and ask your customers what their favorite fragrance is or you can ask if they choose a different fragrance for each occasion. Related questions like this will aid you in getting to know your customer’s preference and provide an insight on how to make improvements, hence, increasing your customer’s satisfaction.

3. Insert Humor: 

Do not be too serious all the time. Inserting a little humor in your surveys that will make your customers giggle is a terrific way to avoid appearing too serious or uninteresting and will also improve client engagements.

4 .  Encourage them to drop reviews:

Getting reviews on your product or service will help you know if you are heading in a positive direction or not. Prepare a survey, encourage customers to evaluate your product, and give a review after using your product. Doing so will let your customers know that you care about their experience and make sure to fix the issue if there is any. All of this will encourage them to return and perhaps refer others, resulting in increased customer engagement because it is true that most clients trust recommendations and reviews over advertising.

5. Allow your customer to express themselves: 

Show that you care. Everyone wants to feel as though what they say matters, so provide that opportunity for your consumers. Allowing them to express their reasons for no longer wanting to be your customer during surveys can help you better understand them and make positive changes to improve. When they notice you care about their opinions and want to make changes to satisfy them, they will feel more valued.

6. Inquire about your customers’ next desires: 

During surveys, ask your customers what they want to see next and what they are interested in purchasing at a particular period. That way, you will become aware of what is hot and trending in your industry and you will be able to predict when to introduce a product that will be more relevant at a specific duration to satisfy your clients and increase their engagements.

Is it not fascinating how surveys can help you get to know your customers better, enhance your business by tailoring it to their interests, and most importantly, increase customer engagement?

 

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